PrimeTime Crusader
Thu Feb 9, 2012
As many of you know, the results from the early RV shows have been phenomenal. Traffic seems to be approaching record levels and sales are strong at most venues. In particular, Prime Time and Crusader sales are OFF-THE-CHARTS!
None of this is surprising to us, though. When the December Stats are announced, Crusader is going to finish 2011 as a top 20 brand despite being in production for only 16 short months. Crusader is moving up the charts quickly and surpassing many of the long-established brands in total sales. Momentum is clearly on Prime Time's side right now and Crusader is leading the charge!
Definitely the hottest Crusader floorplan so far this year is the new 325 RES that we introduced at Louisville.
Customers are loving the giant 42" television, the large LG solid surface countertops, the 60" one-piece fiberglass tub, the residential "L" sofa, and the best storage in the industry. Then you add the 12' SBS Refrigerator and Fireplace that represents Prime Time's FREE Show Season Promotion and retail customers are finding that nothing else in its class competes with the Crusader 325.
Also during Louisville, the Crusader 320 RLT received several nice enhancements and the resulting feedback has been fantastic!
Customers asked for more storage on the 320 so we added two large storage compartments, two large drawers, and a unique pull-out desk/drawer with lift-up access lid. Of course, you still have a HUGE 42" television and an optional fireplace. The kitchen pendant lights are now mounted on a decorative ceiling bezel which promotes a luxury appearance. We've also moved the main slide forward so that both swivel chairs can fit comfortably against the back wall during transit. The 320 was a great seller before and it's even better now!
Although Crusader is blowing away the competition, we keep adding more. Here are a few of the key features on your new Crusaders:
• LG Solid Surface Countertops and Flush Mount Sink Covers
• All Models are now standard with 50 AMP Service
• All Models are now standard with Pre Wire For 2nd A/C
• New Cabinet Door Hardware (Same As Sanibel)
• Upgraded Armstrong Linoleum (Same As Sanibel)
• Dexter Axles
• Dexter EZ Flex Rubberized Suspension
As we move into the Spring selling season, we are increasing production rates and working Saturdays in anticipation of your retail success. At the same time, we are working on new floorplans, additional product enhancements, and increased eye appeal to build on the momentum. 2012 is going to be another HUGE year for us.
Thank you very much for your support of Crusader.
Best regards,
Jeff Wagner
Crusader Product Manager
Prime Time Manufacturing
